{"id":794,"date":"2015-09-28T16:56:17","date_gmt":"2015-09-28T11:56:17","guid":{"rendered":"http:\/\/www.blogginghouse.com\/?p=794"},"modified":"2016-01-16T13:39:37","modified_gmt":"2016-01-16T08:39:37","slug":"interview-with-mike-allton","status":"publish","type":"post","link":"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/","title":{"rendered":"Interview With Mike Allton"},"content":{"rendered":"<div class=\"gmail_default\">Hey readers, today we have continued The Blogging Interview series and published the interview with Mike Allton. Mike Allton is a talented blogger and author, he is also known as the social media manager. Mike has worked with many businesses and improved their strategies. He uses social media and SEO to drive traffic, generate leads and then sales.<\/div>\n<div class=\"gmail_default\"><a href=\"http:\/\/www.blogginghouse.com\/interview-with-mike-allton\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-807\" src=\"http:\/\/www.blogginghouse.com\/wp-content\/uploads\/2015\/09\/Interview-with-mike-allton.jpg\" alt=\"Interview with mike allton\" width=\"560\" height=\"315\" srcset=\"https:\/\/www.blogginghouse.com\/wp-content\/uploads\/2015\/09\/Interview-with-mike-allton.jpg 560w, https:\/\/www.blogginghouse.com\/wp-content\/uploads\/2015\/09\/Interview-with-mike-allton-300x169.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/div>\n<div class=\"gmail_default\">He has more than\u00a0188,000 followers on Google+. Yes, this a great sum which explains his skills. Now, I think we should move to this interview. So, why are you waiting for?<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#Interview_With_Mike_Allton\" title=\"Interview With Mike Allton\">Interview With Mike Allton<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#1_Welcome_to_Blogging_House_Mike_Thanks_again_for_taking_this_interview_First_of_all_please_tell_us_about_yourself_and_how_did_you_started\" title=\"1. Welcome to Blogging House Mike. Thanks again for taking this interview. First of all, please tell us about yourself and how did you started.\">1. Welcome to Blogging House Mike. Thanks again for taking this interview. First of all, please tell us about yourself and how did you started.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#2_The_Social_Media_Hat_shows_your_hard_work_what_is_the_best_strategy_you_have_done_to_make_this\" title=\"2. The Social Media Hat shows your hard work, what is the best strategy you have done to make this?\">2. The Social Media Hat shows your hard work, what is the best strategy you have done to make this?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#3_For_increasing_traffic_what_do_you_think_about_advertising\" title=\"3. For increasing traffic, what do you think about advertising?\">3. For increasing traffic, what do you think about advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#4_As_you_have_worked_with_many_businesses_what_is_the_major_mistake_most_businesses_make\" title=\"4. As you have worked with many businesses, what is the major mistake most businesses make?\">4. As you have worked with many businesses, what is the major mistake most businesses make?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#5_What_do_you_do_when_you_are_not_working_or_whats_your_hobby\" title=\"5. What do you do when you are not working? or what&#8217;s your hobby?\">5. What do you do when you are not working? or what&#8217;s your hobby?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#6_How_did_you_get_more_than_188000_followers_on_Google_Dont_worry_our_readers_will_keep_it_a_secret_%F0%9F%98%9B\" title=\"6. How did you get more than\u00a0188,000 followers on Google+? Don&#8217;t worry, our readers will keep it a secret \ud83d\ude1b\">6. How did you get more than\u00a0188,000 followers on Google+? Don&#8217;t worry, our readers will keep it a secret \ud83d\ude1b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#7_On_Triberr_your_reach_is_more_than_244M_How_did_you_make_so_many_connections_with_bloggers\" title=\"7. On Triberr, your reach is more than 244M. How did you make so many connections with bloggers?\">7. On Triberr, your reach is more than 244M. How did you make so many connections with bloggers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#8_Tell_us_about_the_three_tools_that_you_recommend\" title=\"8. Tell us about the three tools that you recommend.\">8. Tell us about the three tools that you recommend.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#9_What_is_your_next_plan\" title=\"9.\u00a0 What is your next plan?\">9.\u00a0 What is your next plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#10_What_is_the_blogging_tip_for_us_and_how_Blogging_House_readers_can_reach_you\" title=\"10. What is the blogging tip for us and how Blogging House readers can reach you?\u00a0\">10. What is the blogging tip for us and how Blogging House readers can reach you?\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"Interview_With_Mike_Allton\"><\/span>Interview With Mike Allton<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"1_Welcome_to_Blogging_House_Mike_Thanks_again_for_taking_this_interview_First_of_all_please_tell_us_about_yourself_and_how_did_you_started\"><\/span><b>1. Welcome to Blogging House Mike. Thanks again for taking this interview. First of all, please tell us about yourself and how did you started.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">My pleasure! I started blogging in 2007 when I moved to St. Louis and started working for myself. At the time, I was doing business development and website development, but found that I had a real interest in writing about Social Media, SEO, Technology, and blogging in general.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Unfortunately, those topics were not well positioned to support my business goals, so I started a new site and blog in 2012 called The Social Media Hat. It was designed to be an ad-supported portal of information, where I could also recommend products and offer services.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">That turned out to be a far better direction and a very positive pivot. I have since been able to leverage my expertise into a full-time position with SiteSell as their Chief Marketing Officer. I still maintain The Social Media Hat since I love to blog!<\/div>\n<div class=\"gmail_default\"><\/div>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"2_The_Social_Media_Hat_shows_your_hard_work_what_is_the_best_strategy_you_have_done_to_make_this\"><\/span><b>2. The Social Media Hat shows your hard work, what is the best strategy you have done to make this?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">I blogged. A lot. During the height of my publishing schedule in 2013, I would publish new blog posts 6 &#8211; 14 times per <b>week<\/b>. It wasn&#8217;t unheard of for me to publish 3 &#8211; 4 times per day, some days, if there was a lot going on. I put systems and processes in place to help me keep up with industry news, and then I wrote about it. Social network changes, app updates, new ideas&#8230; anything I could find that was interesting to me.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">I then leveraged all of that content to drive social media activity and engagement.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Other businesses and bloggers should take from that the importance of maintaining a constant publishing schedule. If it&#8217;s less often than mine, that&#8217;s OK, as long as one realizes the rate of growth will simply be slower.<\/div>\n<div class=\"gmail_default\"><\/div>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"3_For_increasing_traffic_what_do_you_think_about_advertising\"><\/span><b>3. For increasing traffic, what do you think about advertising?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">I think advertising is a great method for increasing traffic, particular using <a href=\"http:\/\/www.blogginghouse.com\/how-to-get-more-facebook-page-likes\/\">Facebook<\/a>. The ability to reach a very targeted audience, at a very affordable rate, is unparalleled.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">I&#8217;m also a huge fan of using Triberr&#8217;s promoted posts.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Related Post: <a href=\"http:\/\/www.blogginghouse.com\/top-100-triberr-bloggers\/\" target=\"_blank\">Top 100 Bloggers On Triberr\u00a0<\/a><\/div>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"4_As_you_have_worked_with_many_businesses_what_is_the_major_mistake_most_businesses_make\"><\/span><b>4. As you have worked with many businesses, what is the major mistake most businesses make?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">I&#8217;m not sure there&#8217;s a single, major mistake, but there are certainly lots of mistakes that lots of businesses make.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">One that I see often is where businesses know they need to use social media, but don&#8217;t take the time to really consider how they can <i>effectively<\/i>\u00a0use social media. Because it&#8217;s definitely not going to be broadcasting. It&#8217;s more likely influencer marketing or relationship building or something along those lines. But that takes time, both to discern and to implement and to gauge.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Patience is needed.<\/div>\n<div class=\"gmail_default\"><\/div>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"5_What_do_you_do_when_you_are_not_working_or_whats_your_hobby\"><\/span><b>5. What do you do when you are not working? or what&#8217;s your hobby?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">As I mentioned, I love to blog, so I really do write when I have &#8220;downtime&#8221; as it gives me a tremendous sense of accomplishment. Other than that, I have two beautiful young girls, so my evenings and weekends are spent chasing them around.<\/div>\n<div class=\"gmail_default\"><\/div>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"6_How_did_you_get_more_than_188000_followers_on_Google_Dont_worry_our_readers_will_keep_it_a_secret_%F0%9F%98%9B\"><\/span><b>6. How did you get more than\u00a0188,000 followers on Google+? Don&#8217;t worry, our readers will keep it a secret \ud83d\ude1b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">This 100% goes back to that intense publishing schedule throughout 2013. I was blogging every day, and sharing those posts to Google+ using best practices (formatted posts, interesting commentary, hashtags, blog notification circle, etc.), and was developing a rabid following as a result. Also, at two different points, Google+ put me in one of their Recommended People circles so I was getting tons of new Google+ users &#8211; it helped that I was writing <i>about<\/i>\u00a0Google+, to be sure.<\/div>\n<div class=\"gmail_default\"><\/div>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"7_On_Triberr_your_reach_is_more_than_244M_How_did_you_make_so_many_connections_with_bloggers\"><\/span><b>7. On Triberr, your reach is more than 244M. How did you make so many connections with bloggers?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">For Triberr, there&#8217;s been no secret sauce. I&#8217;ve simply been a power user on the network since its early days. I&#8217;ve regularly done Tribe searches and looked for new Tribes that are focused on marketing and business-related topics, and asked to join. Over time, I&#8217;ve been able to dramatically increase my Tribe membership and blogger connections.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">The result is, quite frankly, amazing. Now, whenever I publish a new blog post, it gets tweeted out hundreds and hundreds of times, to audiences that are already specifically looking for content like mine.<\/div>\n<div class=\"gmail_default\"><\/div>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"8_Tell_us_about_the_three_tools_that_you_recommend\"><\/span><b>8. Tell us about the three tools that you recommend.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">My first go-to tool is Evernote. Evernote is how I keep track of and note every single blog post idea and topic. And it&#8217;s where I do the majority of my writing. Since I can use it on my laptop or iPhone or iPad, it&#8217;s everywhere that I am, allowing me to capture those ideas, no matter when they pop up.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Second is Feedly, or really any RSS reader\u00a0so that I can subscribe to RSS feeds from peers and colleagues, as well as news and pressrooms. Want to know what Facebook is releasing so that you can blog about? Subscribe to their RSS feed! You&#8217;ll see every announcement as soon as it comes out, letting you be one of the first to write about it.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">Third is SocialOomph, which I use to make sure that my Twitter feeds are constantly sharing from my archive of over 400 evergreen articles.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">There are more tools, of course, and you can read about them, as well as everything else I do to promote a blog post, at\u00a0<a href=\"http:\/\/www.thesocialmediahat.com\/article\/blog-promotionology-art-science-blog-promotion\" target=\"_blank\" rel=\"noreferrer\">http:\/\/www.thesocialmediahat.com\/article\/blog-promotionology-art-science-blog-promotion<\/a><\/div>\n<div class=\"gmail_default\"><\/div>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"9_What_is_your_next_plan\"><\/span><b>9.\u00a0 What is your next plan?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">I am collaborating with Jeff Sieh to create an online course for bloggers. After that, I&#8217;ll be working on my next book devoted to Content Marketing.<\/div>\n<div class=\"gmail_default\"><\/div>\n<h4 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"10_What_is_the_blogging_tip_for_us_and_how_Blogging_House_readers_can_reach_you\"><\/span><b>10. What is the blogging tip for us and how Blogging House readers can reach you?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">My best blogging tip is to make sure that you&#8217;re doing everything you can to promote that great content and get more eyeballs on it. That&#8217;s why I&#8217;ve spent so much time developing that blog promotion checklist linked above.<\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\">You can find most of my writing at TheSocialMediaHat.com or SiteSell.com\/Blog, and I&#8217;m most commonly found on Google+ at +MikeAllton or Twitter at @Mike_Allton.<\/div>\n<h2 class=\"gmail_default\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, we are taking interviews of many bloggers but Mike is different among them. Mike Allton has many skills and experience of working with a lot of businesses. Anyhow, please share your views in comments.<\/p>\n<p><strong><a href=\"http:\/\/www.blogginghouse.com\/subscribe\/\">Subscribe<\/a> to our blog for more interviews.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey readers, today we have continued The Blogging Interview series and published the interview with Mike Allton. Mike Allton is a talented blogger and author, he is also known as the social media manager. Mike has worked with many businesses and improved their strategies. He uses social media and SEO to drive traffic, generate leads &#8230; <a title=\"Interview With Mike Allton\" class=\"read-more\" href=\"https:\/\/www.blogginghouse.com\/interview-with-mike-allton\/\" aria-label=\"More on Interview With Mike Allton\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[20,36,19],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview With Mike Allton From The Social Media Hat<\/title>\n<meta name=\"description\" content=\"Hey social media lovers, today we have taken the interview with Mike Allton from The Social Media Hat. 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