Practice shows that email marketing is still in-demand. Any marketer knows, it is a convenient and proven method of building business relationships with people. Perhaps, one of the most valuable features of this type of marketing is a live communication between business partners. Marketers are always in search of email marketing tools.
Despite the fact, it is still inconvenient to create and send dozens of personal emails every day. That’s why lots of developers introduce us various tools/services from day to day.
You must understand - these specific tools have their own features, such as:
Thereafter, you will probably need to use a few tools simultaneously. But what tools you should choose?
In this post, I want to share with you a list of the most popular email marketing tools at the end of 2016.
Before you start working on email outreach, you should find all email addresses you need. This article won’t cover the tools for “email hunt”; however, you can find the best methods in this 9 Actionable Ways To Find Anyone’s Email Address.
ActiveCampaign is all-in-one marketing platform. It helps you send the variety of emails, from simple marketing campaigns, to ones verified with A/B testing. Basically, this service works in a few directions: email marketing, its automation and combining with CRM.
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AWeber is an autoresponder service that helps you follow up with prospects & leads, converting a higher percent of visitors into paying customers. The tool offers you a wide range of functions you might likely to use in your email marketing campaign. Here are some of them:
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Send Your First Email Newsletter Today - AWeber Communications
If you are tired of using multiple tools for email marketing, thus Interakt is for you. Interakt is a customer engagement platform which contains all services you might need. This tool offers you to:
Interakt will help you capture, engage and retain customers. You’ll get a free 7-days trial; afterwards, a startup plan will cost you $41 per month.
Perhaps, this platform is one of few, which has no drawbacks.
Whoisvisiting is a tool that tracks visiting on your site. You will get not only names of the persons, who visited your site but contact details as well. In other words, here what Whoisvisiting offers you:
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This platform has no negative aspects (or, maybe, you know a few? :) )
Minutemailer is a marketing tool which lets you maintain correspondence with customers via email. The service contains a number of outstanding features that will make your interconnection with customers more profitable. Here are some of them:
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Sendwithus is an app for creating and using email templates. It allows you to build and edit templates whenever you want. The service works the best with customization the transactional emails.
Sendwithus lets you:
The only cornerstone of this app is its price (starter plan costs $79 per months for up 10K recipients). However, Sendwithus is worth this price.
The primal goal of Vero is to help you build communication with your partners via email. The tool provides you with:
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Any drawbacks haven’t been noticed. However, the price is a bit high (starter plan for$ 99 per month)
BlackBulkMail is one of the best tools for email marketing. With the help of this tool, you will be able to send a huge amount of messages in a short period of time. It uses the most well-known email services, such as Yahoo, Gmail, Hotmail, Live, Outlook and AOL. Moreover, it uses webmail (no SMTP) to send emails just the same as you do via your browser.
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If you want to focus on the activity of your competitors, you should use Mailcharts. Spy on as many companies as you want. Understand methods and techniques your competitors use in their email marketing. Stay ahead of the curve with Mailcharts.
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Litmus is a platform for performing good looking emails. What does it mean? It means you will be able to create messages with images. See how they will look in a notification box. No need to carry around your iPad anymore. Litmus works great even on your mobile device.
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MailChimp is almost the complete email marketing tool. It helps you complete transparency of campaigns, email tracking, view success, generate reports and lot more. It is available for free using (up to 12K emails to 2K subscribers monthly). MailChimp mobile app lets you send, coordinate and track all campaigns using your mobile device.
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Referralrock provides you with referral automation software that helps you get more business using the influence of your own customers and partners. Referralrock offers the best value in the market with the combination of user-friendly software and personal service.
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Constant Contact is the best email marketing tool for small businesses. First of all, this service makes your interconnection with subscribers easier and more convenient. Craft and improve your emails, use prepared templates, add images and, eventually, impress your recipients.
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FreshMail is a tool for sending effective emails using super-customized templates. This service has a great email editor which is easy in use. If you don’t want to spend your time creating emails, thus you can pick any template created by award-winning artists. Using this tool you always can be sure that your email will be delivered and read.
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No drawbacks have been noticed.
ConvertKit is an email marketing tool for professional bloggers. It lets you create forms to collect subscribers. Eventually, you will be able to send them one off emails called broadcasts and a series of emails called sequences. You can customize automation to move your subscribers in and out of sequence based on actions they take. By the way, the price depends on the size of your subscribers - for up to 1K subscribers you’ll pay $29 per month ( the more subscribers you have - the more money you will have to pay).
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Basically, InfusionSoft is a platform for automatisation your sales and marketing based on customer behaviour. However, it is a more complex tool; it combines some of the features that can be represented by such services as Aweber, Sendgrid and Salesforce.
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GetResponse is an email marketing service for everyone - beginners and skillful marketers. To say a long story short, let’s have a look pros and cons of this tool.
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There are no serious drawbacks at all.
EasySendy Pro is a “hybrid” email marketing tool, which allows you to send a high volume of emails. This service has various options to send email marketing campaigns. Moreover, it has a number of options for email list segmentation, subscriber targeting, and campaign management.
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Jellymetrics is a software that helps you send the personalized and segmented newsletter to your customers. Apart from sending emails, Jellymetrics has another one cool service - Readability grader, which helps you determine article’s readability (useful stuff for marketers as well).
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Savr is a mobile friendly platform for automation of your email newsletter. This service offers the most convenient way of creating and sending emails. Using this tool you can be sure that your messages will be delivered for 100%.
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There are no serious drawbacks at all.
With SalesHandy you can sell more effectively by gaining actionable insights about your prospect activities and sales material. Right from online presentations to email sales collateral. It enables you to easily send sales material and track prospects interest. This platform provides you with a wide range of tools to use. It will help you organize your business more efficiently.
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Emailoctopus is an online email marketing tool, which sends emails via your Amazon SES account.
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RocketBolt is an email plugin for tracking your contacts on Gmail. A primary goal of this tool is to know what happens with your contacts. It provides you with real-time updates of when you email has been opened and by whom. For those who don’t want to miss any sales opportunities, this plugin is the best decision.
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Yesware email tracking tool helps you know who opens your email, clicks on your links. You will also know when it happens and whether your message has been forwarded by someone. Yesware is a round-the-clock tracking app for your email campaign.
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E-goi is a marketing app for getting in touch with people wherever they are. The tool perfectly fits for email marketing (A/B testing, blacklist monitoring, email templates etc), web management (landing page designer, URL customization etc), social media (Facebook publishing, social profile data, video sharing etc) and more. E-goi is a multifunctional app for your email marketing.
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SendPulse is an integrated email marketing platform for creating, managing and sending newsletters. With the help of this tool, you will be able to send not only emails but SMS, Web Push notifications and SMPT emails as well. SendPulse provides you with a simple, high-quality way of communications.
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The tool is very handy and with minimal drawbacks (slow recall of a customer support)
Benchmark Email is an email marketing tool that helps you create engaging and eye-catching emails. If you want something unique to be done with your emails, Benchmark Email offers you hundreds of template designs for any purpose. These templates are divided into 20 categories, which might be appropriate for your business.
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Madmimi is touted as “the world’s most sensible and enjoyable email marketing tool ever”. Notable features of this software are its pricing, easy of using, and design.
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VerticalResponse helps you build a connection with your customers via email and social media marketing. Here you will get all necessary package of services for growing your business from one account.
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Campayn, perhaps, the simplest email marketing software has ever been created. Especially, it is handy for sending emails from your mobile device. In contrast to other powerful email marketing tools with lots of additional features, Campayn offers you basics ones but on a high level.
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As it was mentioned at the beginning, email marketing plays a crucial role in growing any kind of online business. Thereafter, it is important for every marketer to know and use email marketing tools covered in this post.
If I have missed some of the tools, please, let me know about that in the comments.
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Thank you for sharing.
Thanks for sharing with us. These email marketing tools you mentioned are just awesome. I personally like Aweber.
I am gonna try out AWeber soon. Would share a review on the blog.
Regards,
Abdul
Wow, This is a Fantastic Post. Really enjoyed this detailed Article. After reading this I think I will move to & try out Benchmark Email, Thank's For Sharing Interesting Post :)
Have a Nice Day Ahead,
Yup! The post is really nicely written by the Sergey. I also love the post even after reading several times :)
As you're going to try out Benchmark then I recommend you to also try Getresponse (if you didn't tried before).
Regards,
Abdul